Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and wondering how your job will stand the test of time, or what your growth opportunity looks like over your career.
Arguably, careers in digital marketing, more than any other industry, are more concerned with your skill set than your job title. If you have skills, you’ll never run short of assets to include on your resume. In this Article , we focus on digital marketing skills and the possible jobs that go along with them.
Using content as a digital marketing strategy is a deep well of career development. Not only are skills needed to create and distribute engaging content across a variety of platforms, but that content must be designed to attract a specific target audience and drive people to take a measurable. The digital marketing space hosts a wide variety of content types: blog posts that serve to segment potential audiences; podcasts that educate and create brand awareness; social media updates; infographics; and even e-books that introduce people to your company and offers. It doesn’t stop there, either. Content creators also create educational resources, surveys, and webinars that help prospects evaluate their choices.
Now imagine all those different pieces of content working together to guide someone from introduction to sale. These efforts all fall within the realm of content marketing
The trending career option for the aspiring content marketers are :-
Brand journalists, sometimes referred to as corporate reporters, specialize in producing a variety of multimedia that communicates brand value to a company’s customers. Think of it as an in-house news operation — but that news is used as another way to generate leads and sales. For example, brand journalists often look for stories on how customers use a company’s products and tell that story in engaging ways to convert leads into buyers.
As with brand journalists, managing editors handle the day-to-day storytelling of a company. Although managing editors aren’t always the primary source of the content produced, they handle the scheduling, publication, and overall consistency of a company’s content marketing efforts. You can often find them hunting down writers for blog posts or securing guests for podcast interviews.
Content marketing manager
Content marketing managers serve as leaders of a company’s content team and make sure that all of the content assets are in line with the overall marketing strategy. They are responsible for content management, design approval, developing resources, and audience development.
Search engine optimization (SEO) isn’t dead, but it has changed. Thanks to Google’s Panda and Penguin algorithm updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.
Marketers who specialize in SEO know how to create and implement search marketing campaigns that move the needle for their company. They understand that search should be optimized for mobile use, and they know how to optimize content for a wide variety of search engines, from Google and Bing to YouTube and Google Maps. They embrace the technical side of marketing and employ techniques that stay within the search engines’ terms of service to increase return on investment through search strategies.
Your job title in this position might be SEO (sometimes also referred to as SEO Specialist). SEOs are responsible for driving global organic search strategy and improving visibility of web properties, increasing website traffic from target audiences, and driving qualified leads and sales. They know how to get eyes on content from blog posts to podcasts to YouTube videos, using methods that are consistent with the terms of service (TOS) of major search engines such as Google and Bing.
Successful marketers in this role possess a detail-oriented mind that they put to work identifying search traffic growth opportunities for content and products based on analytics.
Media Buying and Traffic Acquisition
Buying traffic is a vital part of a marketing strategy because paid traffic is a reliable and plentiful traffic source for your offers. Media buyers, in short, negotiate, purchase, and monitor advertisements, and in the digital marketing space, that means knowing how to generate the most leads and sales at the best possible price.
The skilled media buyer understands that paid traffic is a system that builds relationships before it sells. Familiarity with in-depth marketing research techniques assures that media buyers can place their ads on the right platform for the desired audience. These marketing professionals are also skilled with the following types of advertising: search, display, native, mobile and video. They know how and when to use pixels in advertising campaigns and are adept at taking a variety of raw data and turning it into valuable metrics such as Average Customer Value, Cost per Acquisition, and more. Media buyers also know how to design ad campaigns that work in conjunction with a company’s content marketing efforts.
The job of acquiring media can go by many names, including media buyer or digital media planner, but the job description is the same: develop a paid advertising strategy and successfully implement it across a variety of digital channels. Media buyers plan campaigns from start to finish and handle things like budgets and clients. They constantly look for new and better ways to get the most out of their campaign efforts.
Social Media Marketing
Social media marketing is one of the most in-demand skill sets for organizations seeking to implement digital marketing strategies. social media has evolved into an unstoppable force that companies have harnessed to drive brand awareness and website traffic, generate leads and sales, and connect directly with their audience and community.
Social media marketer
he knows the best way to position content in front of the right audience. It is all about listening, networking, influencing, and yes, selling. It’s about taking a company’s content assets and making sure that the message is accessible, engaging, and translates across different social media channels.
Social media manager
he is a likely job title in this area, and people who fill this job are data-driven content curators who serve as a voice of the company on sites like Facebook, Twitter, LinkedIn, or wherever else the business has an online presence. They keep channels running smoothly by creating and scheduling content such as photos, videos, and graphics. They measure ROI by likes and follows, reach, engagement, leads gathered, and sales made.
stay tuned for the other 5 top Trending Digital Marketing Skills to Add to Your Resume
Resources; Digital Marketing for Dummies by Riyan Diess